Yellow Color: Main duty of the municipal executive to protect the welfare of the people.
Shield: From the Provincial Seal of Pangasinan where the town is located.
Salakot: It is an agricultural town with majority of the townspeople deriving their means of livelihood from agriculture.
Letter A: First letter of Alcala.
Three Stars:: Three (3) illustrious sons of Alcala namely; former Senator and Majority Floor Leader Hon. Cypriano Primicias, former 4th District Rep. Hon. Nicomedes Rupisan and former Court of Appeals Justice Delfin Fl. Batacan.
Town Hall: Political maturity of the townspeople. It is also the most prominent and conspicuous landmark of the town.