Shield: From the Provincial Seal of Pangasinan where the town is located.
Chicken & Pig: Poultry and hog-raising; the source of economic livelihood of the townspeople.
Rice Stalk: Rice-producing Municipality.
Sugarcane: Main ingredient for Binalonan's top products; basi, suka and muscovado (brown sugar).
Communication Structure: Antenna of Digital Communications, town as the center of communications for Regions I, II and CAR.