Shield: From the Provincial Seal of Pangasinan where the town is located.
Aquamarine Products: Fishing as one of the main source of livelihood of the people.
Agricultural Products: It is an agricultural land with coconut, banana, rice and others as main products.
Lighthouse: Cape Bolinao Lighthouse Station located at Barangay Parar, tourist attraction in the Municipality.
1575: Year when the town was founded.