Shield: From the Provincial Seal of Ilocos Sur where the town is located.

Three Stars: Three (3) major needs, that if solved, would turn Cervantes into a shining Municipality. These are Road, Light, and Irrigation.

Palay: Main product of the locality.

Weave Pattern: Distinguising feature of the cultural minority that is seen on blankets, "tapis", and "bahag" that they weave.

Two Studs: Two (2) major groups of people inhabiting the locality, namely: Ilocanos-which inhabit the poblacion and nearby barangays of San Juan and Remedios; and Kankanaeys-cultural minority group which institute the greater portion of the population of the Municipality. It is also the Bessang Pass Monument.