Shield: From the Provincial Seal of Batangas where the town is located.

Horse: Municipality is known for its horses and other farm animals like cows, pigs and goats.

Tuba Container: Locally known as "batang", a container where "tuba" is gathered from coconut tree. It also refers to San Juan as "Lambanog Country."

Fruits: Fruits such as mangoes, citrus, atis, santol and tamarind which are grown abundantly in town.

Roundels: Bumber of Barangays comprising the Municipality.