Shield: From the Provincial Seal of Ilocos Norte where the town is located.

Red: Bravery.

Green: Abundance.

Yellow: Prosperity.

Rice Stalks, Tobacco, Garlic: Main source of livelihood of the farmers; chief agricultural product of the Municipality.

Monument: Heroism of the SarrateƱos led by Captain Jose Ver in 1899 during their struggle using bamboo poles and bolos against the Americans who were using Remington Rifles; it was built in front of the town hall in their honor.