Shield: From the Provincial Seal of Pangasinan where the town is located.
Upper Portion: Fishing port located inside a cove opposite a mountain where an old lighthouse stands at the mouth of the sea.
Left Middle Portion: Agriculture, major occupation of the people.
Right Middle Portion: Represents the two major cottage industries namely, bag and basket weaving and shellcraft.
Left Lower Portion: Salt beds which are locally dubbed as "pang-asinan", a place where salt is prepared.
Right Lower Portion: Fishing industry where people in the Municipality are engaged in.