Shield: derived from the provincial seal of Pangasinan where the City belongs.
1858: the year when Urdaneta was founded as a municipality.
Carabao Head : symbolizes cattle raising making the City the biggest cattle market in the region.
Building: symbolizes the City Hall as the seat of the City Government, the focal point of leadership; represents Urdaneta as a premier city of Pangasinan, the key indicator in terms of growth and development in the province.
Golden Harvest: denotes that the municipality is an agricultural town and a leading food producer.