Shield: derived from the provincial seal of Pangasinan where the City belongs.

1858: the year when Urdaneta was founded as a municipality.

Carabao Head : symbolizes cattle raising making the City the biggest cattle market in the region.

Building: symbolizes the City Hall as the seat of the City Government, the focal point of leadership; represents Urdaneta as a premier city of Pangasinan, the key indicator in terms of growth and development in the province.

Golden Harvest: denotes that the municipality is an agricultural town and a leading food producer.